MSc Brand and Marketing Management
Start in September 2026Apply early to secure your scholarship. Limited seats available.
Request more information
Up to
€48,746 average annual salary (including bonuses) over the last three years*
100%
of graduates were employed within six months*
*Conditions apply
A master's path with global opportunities
Do you want a degree that is valued globally with real international exposure, not just a foreign stamp? Are you looking for quality you can trust and better job prospects after graduation?
If these questions sound familiar, ICN helps you address them with its international MSc programmes and partnerships with 150+ companies worldwide.
Whether you are coming from BCom, BBA, engineering or other graduate fields, you can pursue pathways such as the MSc in Management, MSc in International Business Management, MSc in Business, MSc in Digital Marketing, MSc in Brand and Marketing Management.
Programme content – MSc in Brand & Marketing Management
Brand Strategy & Positioning
The programme enables students to master the fundamentals of brand strategy, from market analysis to the definition of a differentiated positioning. They learn to build strong brand platforms, manage brand identity and values, and develop coherent growth strategies in competitive markets.
Particular attention is given to brand lifecycle management, adaptation to international contexts, and alignment with consumer expectations.
Integrated Communication & Customer Experience
Courses address the challenges of global communication in the digital age, integrating both online and offline dimensions. Students develop a strategic vision of brand image management, storytelling and content, as well as omnichannel communication strategies.
The programme also focuses on designing engaging and differentiated customer experiences, drawing on user journeys, experience design (UX) and personalised interactions. The objective is to train professionals capable of building lasting relationships between brands and their audiences.
Marketing Tools, Data & Performance
The MSc adopts a practical approach to modern marketing tools. Students are trained in market research, customer data analysis and data-driven marketing techniques to support decision-making.
They learn to use digital tools (CRM systems, analytics platforms, advertising platforms, social media management tools) and to monitor marketing performance through key indicators (ROI, KPIs, conversion rates). These technical skills meet the growing demand for data-driven marketing and performance management.
Good reasons to join ICN
ICN is one of the first schools to place individualised support at the heart of its curriculum. Every student is assigned a personal tutor (1 professor for every 3 students).
- Triple-accredited French business school (AACSB, AMBA, EQUIS), among the top 1% globally.
- Strong industry connections with internship and placement support.
- Apprenticeship opportunities for students with French proficiency.
- Global recognition leading to better salaries and faster career growth.
3,300
Students
23,000
Graduates
94%
PhD Faculty
400
Industry Experts
Berlin
– Innovation Hub
The Berlin campus is set in a natural environment at the heart of one of Europe's largest capitals. Located along the River Spree and surrounded by numerous parks, this recently opened campus (inaugurated in 2025) offers a peaceful yet inspiring setting.
Situated in the Moabit district, students gain proximity to world-leading start-ups and enjoy the exceptional cultural life of the German capital.
Check eligibilityWhere can an ICN MSc take you?
Here are a few graduates working in luxury, consulting and finance across Europe.
I'm Maria Salas, a graduate of the Master's programme in Luxury and Design Management in Nancy. Presently, I hold a position as an assistant and influence manager at the Pascale Venot office, which collaborates with prestigious palace hotels.
Maria Salas
Press and Influence Assistant
I chose ICN because of its ARTEM philosophy and transdisciplinary education. I graduated with a double degree in Luxury & Design, which equipped me with the skills to work in numerous sectors: fashion, wine, watchmaking etc.
Sarah Puppo
Digital Marketing Manager
I work for KPMG, in the Corporate Finance division, Milan Office. Currently following M&A and Valuation activities for the Consumer & Industrial Market.
Marcello Merlo
Corporate Finance Manager
How to join the ICN family?
Submit your ICN application
→
Submit your video interview
→
Pay the initial deposit
→
Receive your final offer letter
→
Begin your visa process
→
Prepare for travel
→We guide you through the entire journey.
Please fill out the form above with your preferences. A member of our team will contact you to provide further assistance.
Enquire now